IBM Campaign 9.x Administration - 9U05G

Description

If you are enrolling in a Self Paced Virtual Classroom or Web Based Training course, before you enroll, please review the Self-Paced Virtual Classes and Web-Based Training Classes on our Terms and Conditions page, as well as the system requirements, to ensure that your system meets the minimum requirements for this course.

http://www.ibm.com/training/terms

IBM Campaign Architecture

How Campaign Works
IBM EMM Marketing Suite Architecture
IBM EMM Suite - Marketing View
Security Architecture
Storage Architecture

IBM Marketing Platform Configuration

The IBM EMM Marketing Platform and its Functional Components
Centralized Configuration
Platform Configuration Properties
IBM Scheduler
Dashboards
Rebranding and User Interface Customization
Security
Security Overview
Security Roles
Users and Groups
Global Security Policy'
Permissions
Resolving Security Permissions
Database Security and Flowchart Access
Integration with Access Control Systems

IBM Campaign - Specific Configuration

Audience Levels
Customer Database Data Source
User Tables and Table Mapping
Contact and Response History Tables for Additional Audiences
Campaign Custom Attributes
Custom Offer Attributes
Offer Templates
Campaign Response Types

Performance

How Campaign Works - A Closer Look
Temp Tables
Logs
Flowchart Design for Performance
Additional Performance Configuration Parameters
Database Loader
In-Database Optimization
Server Administration and Operational Monitoring

IBM Campaign Reports

Introduction to Campaign Reports
The Reporting Environment
The Reporting Model and Package
Customizing Reports

Aim

Describe the functional architecture of the IBM Marketing Platform and IBM Campaign
Configure components of the IBM Marketing Platform, including dashboards, and the Scheduler
Manage security for users and objects
Use a variety of techniques to monitor and improve the performance of an IBM Campaign installation
Configure IBM Campaign for data source access, set up audience levels, and create custom attributes
Define and describe the reporting architecture and supporting data structures, and be able to identify points of customization

Participant requirements

You should complete:

Building Campaigns (9U010) or equivalent

Participant

This intermediate course is for marketing administrators who are responsible for management and administration of marketing campaigns.